College Education

World Development Report 2004: through the eyes of marketing services to education in India>

University Professor Dr. Amalesh Bhowal, Department of Commerce Assam.

E-mail: @ rediffmail amalesh_b1. Com>

1 1 Introduction:

Article 10 contained in the Declaration on the responsibility of the present generation towards future generations, he said: “The present generations should the conditions of equity, social development universal and sustainable economic future generations to provide … Education is an important tool … ‘

There is a new outlook on the world of education with marketing objectives. The proof is the General Agreement on Trade in Services (GATS),. It aims to deregulate the international markets for services, including education. Conclusion: Education is a commodity that can be exchanged, in other words, there is a “market of educational services. To operate in this market, we need principles and theories of marketing educational services.] “The idea behind these principles is to create an open global market, where services such as education, can be exchanged .. . GATS includes education of all countries whose education systems are not exclusively public sector, or provided for educational systems that have commercial purposes. “

In the meantime, the World Bank published World Development Report 2004 – Making Services Work for the poor. “It provides a practical framework to assist in the production of services as” human development “for the poor. The report also contained services that are directly related to human development – education, health, water supply, sanitation, and electricity.

1 Objective 2 main text:

By the light of international rules above

explore the document on the rationality of principles of marketing, service and lessons learned from World Development Report 2004 on service to try marketing education.

1 3 The rationality of the study:

This type of study is to understand the debate on the cause of “Marketing service education” is synonymous with the “commercialization of education services.

2 1 Marketing Services Education [MY]

marketing of educational services refers to the implementation of activities, whether profit or to] ground, the flow of goods and services, educational institutions manufacturer, supplier and developer of consumer guides to goods and services to meet [the needs of stakeholders [i. e. makers, suppliers and customers such as] psychological and economic security, social needs and self-esteem.

2 Current 2 MES default:
Services

current education for poor people not by the poor: –

[1] Diversion significant proportion of education budget spending on non-poor,

[2] non-achievement of the proportion of the budget addressed the poor, the service

[3]-cons incentives to providers of services, the prevalence of public corruption and undesirable political influence in the fields of education,

request [4] Down to education due to cultural factors.

Thus, due to the formation of the dominance of the finance function and importance in the marketing function.

March 2

rationality principles of marketing services MES

The report poses the question: “Put the poor at the center of services provided. This is similar to the idea of Customer Centric Marketing gear manufacturers. Companies generally choose the long route, because it is evidence of market failure. Similar to traditional societies feel short distance [i consumer power over suppliers e.] is deemed insufficient by the size of the equity. But there is evidence of government failures “with the way online and can be used, so that in some cases, the market solution may actually leave the poor richer.” It is necessary to offset the problems with the long process of accountability in the way of short connected.

2 4 Dimensions of MES:

weight relative to the marketing department of education are of two types:

[A] marketing functions related educational products: – These functions as [an] Marketing Research and [2] matching customers with market development is appropriate mix, price, promotion and distribution of goods or education for education’s product.

[marketing functions B] in connection with educational services: – These functions such as [1] Marketing Research and [2] target customers were in the market proper dosage [A] Product Development, [b] Price [c] promote [d] distribution, [i] f people orient internally, [[] treatment, g], their physical evidence, [h] by and by order, and ensure the [i] people participating in the service of education.

Interesting to note that the ratio seems to be absolutely quiet in terms of the functions of marketing “of products related to education.

2 5 Relationship, Triangle, and types of MES:

The report calls for three key relationships MY: [a] between the poor and suppliers [b] between the poor and the politicians, and [c] between makers and suppliers . There, marketing Triangle Education Department. Policy makers, service providers and clients / poor, must work well together] for MES [from the diagram. But they need three different types of marketing -

to allow [a] Marketing internally between policy makers and service providers promise.

to

[b] Marketing between policy makers and external customers / the poor – the promise.
keep marketing

[c] Interactive Marketing or in real time between suppliers and customers – the promises made. There must be a perfect alignment of the three different types of marketing.